Pay-Per-Click Advertising

One of the most cost effective ways to advertise online.

So what is it?

Search Engine Optimization is a long process. Even with great SEO that generates results there are shifts and it can be unpredictable at times. This is where paid search listings come into play. Have you ever clicked on an ad at the top or on the side of the search results page, Facebook or just about any other website? Chances are you have, and millions of others do every day. Pay-Per-Click advertising is one of the most cost effective ways to generate leads for your business.

Why do YOU need it?

The beauty of PPC advertising is that the results are immediate. You set up a campaign, and right away you are getting traffic to your awesome website optimized for the best user experience that converts visitors into paying customers. Regardless of the field you’re in, people out there are searching for your products and services. PPC is the quickest and easiest way to reach them.

How should you use it?

Setting up a PPC campaign is fairly simple. Whether you choose to go with Google Adwords, Bing Ads or Facebook, there are plenty of resources online that will walk you through the process. Keep in mind, once the music starts playing it’s very important to keep a keen eye on all your campaigns, analyze the results, and make adjustments. There are hundreds of metrics that will help you identify which keywords are the most profitable, and which are underperforming. Which pages generate leads and sales and which result in high bounce rates. Analyzing these metrics will help you determine things like maximum bids for each keyword, give you better keyword ideas, optimize your ad copy and maximize the results.

How we can help.

As your digital strategy partner we make sure that no stone is left unturned while you focus on running your business. While you can (and should) get started with PPC campaigns on your own, having a trusted ally who specializes in paid digital marketing campaigns is a valuable resource. We’ve run dozens of successful PPC campaigns and know the ins and outs to make sure that you get the most leads and the best possible ROI.