Search Engine Optimization is a long process. Even with great SEO that generates results there are shifts and it can be unpredictable at times. This is where paid search listings come into play. Have you ever clicked on an ad at the top or on the side of the search results page, Facebook or just about any other website? Chances are you have, and millions of others do every day. Pay-Per-Click advertising is one of the most cost effective ways to generate leads for your business.