Search Engine Optimization

Getting found on the web is crucial.

So what is it?

Search Engine Optimization has been around since search engines started to index the World Wide Web in order to make it easier for the users to find what they were looking for. Immediately, companies who were competing online turned to various tricks and tactics to make sure their web pages were at the top of the search results. The competition quickly escalated, and search engine operators weren’t happy about being tricked. Some of the content that ended up at the top wasn’t the best, or most relevant to the users. They began updating their search algorithms to weed out spam and websites that came to the top by using questionable methods and techniques.

Why do YOU need it?

Well, you want to be found. Whether you sell goods online, provide services in a local area, or run a charity – it is imperative for your success. When was the last time you were searching for a good or service and had to go to page 5 of Google search results before you found what you were looking for? Doesn’t happen often. Are you in a competitive field and rank below many other businesses for your targeted keywords? Don’t despair. With careful planning and consistent execution, you can get to the top.

How should you use it?

Well, you want to be found. Whether you’re selling goods online, provide services in a local area, or run a charity – it is imperative for your success. What was the last time you were searching for a good or service and had to go to page 5 of Google search results before you found what you were looking for? Doesn’t happen often. Are you in a competitive field and rank bellow many other businesses for your targeted keywords? Don’t despair. With careful planning and consistent execution, you can get to the top.

How we can help.

At Blue Pelican Media we live and breathe SEO. It’s one of the aspects of online marketing that truly calls for professional help. Having great content will mean nothing if the technical stuff isn’t done right, or the keyword density is too high. Having links that the engines consider spam can actually harm your rankings. SEO is a complex, ongoing process that requires a lot of evaluation as search engines update their rules of engagement. Give us a call for a free consultation. We love helping businesses grow online.