Optimize your user experience. The website should look great, but avoid flashy elements that your visitors will find distracting. HTML5 offers some great creative options, but make your site easy to navigate. Choose a color scheme and fonts that are calming and easy to read. Make certain that your content is up to date and everything works together. Make sure your website is mobile friendly. It sounds simple because it is. Well, it does take careful planning, development, and maintenance, but there really isn’t any rocket-science to this. When we look at outdated sites they often use flashing banners, very bright colors; the content is poorly written and it just doesn’t work on a smartphone or a tablet. This is bad. Very bad.
Quick Word on Mobile
Mobile isn’t just something you do for user experience anymore. As of April, 2015, Google is starting to punish websites that are not optimized for mobile browsers. Yes, it is that important. You can have the best SEO in the world, but Google is recognizing the continuous trend of more and more users browsing the web on their mobile devices and a steady decline of searching from desktop and laptop computers. Mobile-friendly is no longer a luxury. It’s do or die.