Web Design and Development

A website is worth much more than a thousand words.

So what is it?

Ah, the website. If you don’t have one, you kind of… Don’t exist. Any business, whether an international conglomerate or a one-man-practice simply must have a website. What if someone looks you up online? Sure, if you’re a doctor, you may be found on healthgrades.com, an attorney on avvo.com, a contractor on angieslist.com, but what if your prospect wants to learn a bit more?

Why do YOU need it?

Your website is an opportunity to present yourself. To tell your story the way you want it to be told. It’s also your chance to stand out in the crowd. Most businesses have websites today and have had them for some time. All too often, however, we see sites that are outdated and not up to what modern internet users expect. This is sad, because some of these sites represent great businesses. It’s also understandable – most business owners are busy, well, running the business. Don’t neglect your website. It’s more important than ever that your web presence is up to date and ready to shine when someone opens the door to take a look.

How should you use it?

Optimize your user experience. The website should look great, but avoid flashy elements that your visitors will find distracting. HTML5 offers some great creative options, but make your site easy to navigate. Choose a color scheme and fonts that are calming and easy to read. Make certain that your content is up to date and everything works together. Make sure your website is mobile friendly. It sounds simple because it is. Well, it does take careful planning, development, and maintenance, but there really isn’t any rocket-science to this. When we look at outdated sites they often use flashing banners, very bright colors; the content is poorly written and it just doesn’t work on a smartphone or a tablet. This is bad. Very bad.

 

Quick Word on Mobile

Mobile isn’t just something you do for user experience anymore. As of April, 2015, Google is starting to punish websites that are not optimized for mobile browsers. Yes, it is that important. You can have the best SEO in the world, but Google is recognizing the continuous trend of more and more users browsing the web on their mobile devices and a steady decline of searching from desktop and laptop computers. Mobile-friendly is no longer a luxury. It’s do or die.

How we can help.

Web design and development often require professional work. If you’re reading this, you’re probably in the business of something we’re not in. And while we may know a thing or two about your business, certainly there are things you’d say we best leave to you and your staff. Well, our staff does web. Don’t let another week pass you by. We will plan, design, and develop your website while working with you to ensure that it meets your needs and represents your business. And yes, it is going to be a great site. It’s what we do.